Synaptic3 Performance is a prime example of what this website was started for. Located in an out-of-the-way, unassuming business park in the fully unassuming town of Candia, NH, brothers Ron and Dana Salb have created a world-class performance shop that is turning out some of the most complete builds to be found on either road or track. Simply pulling into the shop’s parking lot is proof enough that Ron and Dana are for real. A handful of Synaptic3 tuned and customized Mazda RX-7s, RX-8s, and Subaru STIs effortlessly shatter the cloudy, dull gray that permeates this late fall day—deep paint hues, pearlescent carbon fiber hoods, and lithe, aggressive stances make for a striking welcome party.
The seeds of Synaptic3 Performance have been taking root for years. Ron and Dana starting tinkering with friends’ cars as well as their own, using their parent’s garage as an impromptu shop. Both Ron and Dana have kept their lives and careers woven around the automotive industry and have continued to build Synaptic3 even while pursuing school or other interests. The brother’s diverse skill sets, along with their infectious enthusiasm, is the driving force behind Synaptic3 and its growing success.
The Synaptic3 that exists today began in large part because of the rally scene. The ability of Ron and Dana to fabricate FIA-spec rollcages really helped jumpstart the company. The result has been Synaptic3 tuned cars that have not only competed in Rally America, but have won rally championships as well.
“While we have a fair amount of exposure in Rally, it’s actually a pretty small sport and community,” said Dana in an email interview. “We’ve worked on a half a dozen full blown rally cars. Some started out as virgin chassis, other were revamps of previous rally cars that were gutted and rebuilt to bring up to current class specs. We’ve covered everything from building FIA spec roll cages and chassis preparation… to doing motors builds, setting up suspensions, building wiring harnesses, fuel systems, and safety systems, etc.”
Two things are readily apparent immediately after stepping into Synaptic3’s crowded, but clean, shop. #1, the market for customization is as unique diverse and the people who enjoy it—a customer’s race-prepped Porsche awaits its turn on the lift, several Mazda RX-7s sit in various stages of completion and manage to look fast even while motionless, and a Nissan Sentra Spec-V is getting finishing touches on its crazy custom turbocharger setup. And #2, the guys here are really good at what they do.
“We’re currently working on a forced induction application for a brand new Nissan Sentra Spec-V. The customer is very contentious about the details. It’s going to be quite the sleeper. We have a number of big turbo Subaru’s being built and a host of third generation RX-7s for street, track, and show all leading into the winter.”
One of the things that makes this shop so special is the level of engineering and attention to detail that even the smallest parts receive. Case in point—Ron and Dana stick their heads under the hood of the turbo Spec-V to explain in detail all the time and effort that went into designing a single bracket used to move a part out of the way of the new turbo piping. Beautifully fabricated and covered in crackle finish, it’s a small but perfect example of their work.
“We can build you a tube chassis frame, an award winning stereo system, install and dial-in your track suspension, or turbocharge and tune your daily driver,” said Dana. “Two members of our staff have Bachelor’s degrees in Industrial Design (product design), so we can come up with solutions and execute them in a unique and effective manner.
A range of cars find their way under the wrenches at Synaptic3, but Ron and Dana’s specialty is tuning Japanese cars. They have found that Japanese cars are a preferable platform to work from because they begin life at the factory with a superior level of quality and allow for higher levels of tuning and customization. This mirrors their own quasi-obsessive standards.
“We adhere to our own best practices that we’ve developed over the years. We sweat the details, and will not cut corners to get a job done quickly. Many customers have told us it is that reputation that has brought them to us. We take the time to make sure aftermarket components not only fit but allow for service in the field should it be necessary.”
When a car comes into the shop, Ron and Dana’s first mission is to figure out what exactly a customer is looking for. Instead of getting right to work, they start with questions—Do you know what you’re looking for? Are you going racing with the car? What kind of racing? What is the purpose for upgrading? A concerted effort is made to clearly define what the customer is looking for, and then working to build a solution that meets or exceeds the customer’s end goals.
One of the significant customer service elements that Ron and Dana employ is to take meticulously detailed photos the car in its various build stages. Synaptic3’s website has literally thousands of such photos and they provide a unique glimpse into the kind of work Ron and Dana are capable of.
Next to Synaptic3’s main building is an unassuming steel shed that serves as the company’s dedicated dynamometer room. Inside it has to be one of the most thorough dyno setups ever put together. Instead of being installed into the floor, the all-wheel-drive Mustang 500SE unit sits above the floor, allowing for easier access to car’s underside and the dyno’s moving parts. Built directly into the wall facing the dyno are four giant fans capable of pushing 40,000 cfm through the room, while a dedicated exhaust fan sucks fumes out from the back of the building. Like anything Ron and Dana do, this facility was heavily researched and designed to meet their exacting standards, and it’s clear the guys are proud of the setup.
When asked if he could describe what Synaptic3 was all about in one word, Dana paused, let out a deep breath, and thought for a moment. He then looked up and said, “Dedication.” And, after seeing the inner workings of the shop and spending several hours with Ron and Dana, there couldn’t be a better word to describe Synaptic3. To learn more about the company and how they can help you on your next project, be sure to visit the Synaptic3 website at www.Synaptic3.com, and ‘Like’ the Facebook page.
Welcome, Synaptic3 Performance, to The Torque Tube.
Many thanks and much respect to Dana and Ron for their time and energy for this piece, and for allowing me to poke around their shop.